There are many reasons to consider why you would want to use VAPPSY in your business.
For right now I will use industry expert information that supports the use of video testimonials (recommendations) in business, which is why I decided to create VAPPSY.
Quote: A minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research (January 2009).
Let satisfied customers sell for you.
You may know your business inside and out, but you could never be as convincing to a would-be customer as a happy and satisfied customer can. Happy customers are your best sales people. Why not leverage their experience by letting them share it on your website? Even when you are NOT working, a video testimonial is – available 24 hours a day, 7 days a week.
“72% of website visitors are likely to purchase your product or service after watching a video” (Source: Wharton School of Business). Do you think this number would increase given the fact your video(s) are of real customers saying really nice things about you?
Forrester Research reported that “adding a video to your website makes your site 6 times more likely to convert a visitor to a paying customer.” Now, imagine that the videos on your site were of happy, satisfied customers.
Before video became popular, website developers wrote exhaustive copy that, to be honest, seldom got read but website owners did it anyway. Good copy is still important but don’t underestimate the value in adding video. “Website visitors are 4 times more likely to watch videos than anything else.” (Source: Spotreels.com Global Study).
Quote: 68% of top 50 internet retailers use videos on their websites (Source: Forrester Research).
I can easily continue with plenty of evidence that advocate and support the use of testimonial videos but I think you either get it or you don’t, especially after reading this far.
Capturing video testimonials for your website adds authenticity, credibility and personality. Visitors to your site can get a glimpse of the types of people using your services and/or buying your products. Visitors are more likely to identify with these people and therefore increasing the likelihood they, too, will become a customer. Written testimonials simply doesn’t compare to the impact of video testimonials.
Quote: “Using Video, VAPPSY touches people visually and emotionally. Put VAPPSY to use in your business and Let Satisfied Customers Sell For You.” – Rodney Brace of Top Dog Advantage Inc.